RESEARCH: WHO ARE THE TARGET AUDIENCE?

Target audiences are those who are most likely to view the film. Different types of people like different sorts of films however whilst everyone is unique there are certain features that will have wide appeal to specific groups of people. The target audience is best defined as the specific largest group of people who might want to go and see a film. Defining the target audience will affect where the film will be advertised and promoted and how to reach that defined target audience.